The Ethical Dilemma: How Kona Coffee’s Marketing Affects Local Farmers
Posted by Hala Tree Coffee on Jan 22nd 2025
Kona coffee is one of the most sought-after coffee varieties in the world, known for its rich, smooth flavor and unique growing conditions in the fertile soils of Hawaii’s Kona region. However, beneath its luxurious reputation lies a growing ethical dilemma: deceptive marketing practices that threaten the livelihood of local farmers and the authenticity of this iconic coffee. In this blog post, we’ll explore how misleading Kona coffee blends and fake Kona products are undermining small-scale Kon