Hala Tree Coffee Hosts Hawaii’s First Private Green Coffee Auction

We’re making history!

Hala Tree Coffee is proud to announce Hawaii’s first-ever private green coffee auction, and we couldn’t be more excited to share this milestone with you. This exclusive event marks a new chapter not just for us, but for the entire Kona coffee industry. As pioneers of this format in Hawaii, our goal is simple: to share the best of 100% Kona Coffee with the world.

Why a Private Auction?

At Hala Tree Coffee, we believe that exceptional coffee deserves a platform as special as the beans themselves. Our private auction allows us to showcase our rare and limited-lot green coffees directly to roasters, buyers, and specialty coffee lovers who are looking for something truly extraordinary. It’s our way of opening the doors to our farm and saying, “Come taste the best of Kona.”

What’s on the Auction Block?

Each lot offered has been carefully selected, processed with precision, and grown with Aloha on our farm in the heart of Kona. These coffees represent the pinnacle of our craft:

• Geisha – Wet Fermented

• Maragogype – Wet Fermented

• Pink Bourbon

• Red Bourbon – Natural

• Red Bourbon – Honey

• Red Bourbon Tango – Natural

• Red Bourbon Tango – Washed

• SL34 – Wet Fermented

• Typica – Natural

All lots are green coffee—unroasted and ready for your roast profile and tasting expertise. And, as always, they are 100% Kona.

Want to Try Before You Bid?

We get it—choosing the right green coffee is personal. That’s why we’re offering sample sets to interested buyers who want to taste the quality before the auction. If you'd like to cup the lots yourself and discover the unique profiles we’re offering, let us know. We’ll send you a sample set so you can experience the excellence first-hand.

Who Should Participate?

If you're a green coffee buyer, specialty roaster, or someone who simply loves being at the cutting edge of coffee, this auction is for you. This is your chance to get your hands on truly unique microlots that aren’t available anywhere else.

Don’t Miss Out — Register Now!

Let’s make history together.
Let’s share Kona with the world.