100% Kona, through and through.
From seed to cup, every step of our journey is rooted in Kona, bringing you authentic specialty coffee grown, harvested, and crafted with care.
Hala Tree started with a simple, unshakeable belief: the people closest to the process should be the ones who see it through.
That means growing on our own land in Kona, harvesting by hand when the cherries are actually ready, roasting here in Hawaiʻi, and serving it ourselves — on Oʻahu, in spaces where the coffee isn't rushed out the door.
Most coffee changes hands several times before it reaches you. Ours doesn't.
Five things we refuse to compromise on.
Our own land
Grown and tended on our farm in Kona — not gathered from a chain of middlemen.
Picked ripe
Harvested by hand, cherry by cherry, only when each one is actually ready.
Roasted in Hawaiʻi
We roast close to the trees, in small batches, so nothing sits or stales.
Served by us
Poured in our own spaces on Oʻahu, where the coffee isn't rushed out the door.
Traceable to the tree
A QR code on every bag traces your coffee back through roast, processing, and harvest.
The hands behind every bag.
We’re a small crew that does the unglamorous parts ourselves. Here are the people you’d actually meet if you came up the hill.
Jean & Danielle
The owners — and the reason “see it all the way through” isn’t just a line on a page. If something carries the Hala Tree name, it’s because they stood behind it.
Kat
Runs the farm itself — the trees, the timing, and the hundred small calls each season that decide how good the harvest turns out.
Marissa
Our head roaster. Every batch that leaves Hawaiʻi has been dialed in, tasted, and signed off by her.
Brian
Runs the café side on Oʻahu — the person who makes sure the coffee reaches you tasting the way it did the day it left the farm.
Abigail Langlas
Our award-winning pastry chef, leading the bakery at the Waikīkī café. Her career runs through celebrated kitchens in Hawaiʻi, France, and the U.K. — including Alan Wong’s and Neiman Marcus — and her own Honolulu bakery, Cake Works. Everything in the pastry case is made on-site.
Our Production Crew
The hands in the field and at the mill — picking, sorting, and processing every cherry by hand, only when it’s truly ready.