It could be the view from my kitchen window, a musky, foggy beautiful scenery we so often have on our coffee plantation, when early morning mist cover the mountain while the sky is milky. Within an hour the sky could be lifted to reveal a beautiful sunny day, living the postcard. Or the clouds could sit low and envelope the mountain with its moist breath. The clouds dance in the sky with a different performance each day. Some mornings the clouds form starting with small puffs that pick up moisture, strength and darken while suspended over the plantation. As clouds merge and thicken the much needed rain falls onto the plantation. I love to watch their daily ballet and its endless variations.
The image that represents our brand is the perfect representation of our farm. The image of a Hala Tree in the rain. I spent days and days looking for this image, looking though art, images, pictures, drawings, and then I found the perfect picture. The picture had been posted in 2005 by a blogger that was no longer active from what I could tell. I was determined to connect with the owner of this picture and my only clue was the authors name Scott Crawford and the location where the picture was taken, Cable Ridge, Kipahalu (Maui). I googled the name and five candidates were available for investigation. I reached out to all of them through e-mail and Facebook asking if this picture belonged to them. The Scott Crawford I was looking for contacted me casually the next day stating that it was indeed his picture, I was ECSTATIC. I needed to get the original picture as the one on the website had a low resolution, but most of all I needed his permission to use this picture. I got both almost immediately and would like to thank Scott for his generosity and for capturing this image.
Scott Crawford is actively involved in Kipahalu Ohana; a nonprofit organization reviving the practice of traditional Native Hawaiian culture on the island of Maui. Click to see the link